Resources
Downloads from the books
Models and illustrations from Hello $Firstname and Make It All About Me, plus the Personalisation Canvas. Everything here is free to download and use.
Hello $Firstname — illustrations
The Bowtie of Personalisation, the Pyramid of Personalisation, and every other illustration from the book, in one PowerPoint file.
Personalisation Canvas
The digital, drag-and-drop version of the Personalisation Cards, built on Miro. Four editions, matched to Commerce, Banking, Subscription and Charity/NGO. Requires a free Miro account.
Pyramid of Personalisation — maturity model
The full model, front end and back end, each with all three faces shown together.
A closer look at each individual face:
Make It All About Me — the Omnichannel Hexagon
A PowerPoint of the Omnichannel Hexagon model from the book, ready to drop into your own workshop or presentation.
Free chapters
Not ready to commit to a full book? Start with a free excerpt of either title.