HELLO
ME
Marketing to a new breed of consumer wielding the power of personalisation in their favour. Not yours.
The premise
AI has flipped personalisation
For two decades, personalisation has been discussed from the brand's side: how companies recognise customers, use data to make experiences more relevant, and shape behaviour to sell more effectively.
AI has flipped that. Instead of brands constantly telling consumers who to become, consumers now use AI to help them figure that out for themselves, and to decide what they want from brands on their own terms.
“The consumer looks into the LLM. The LLM asks what you want to do. It's like looking into a mirror. Hello Me.”
The format
Not a product demo. Not a corporate interview.
45–60 minutes
Real conversations, recorded remotely.
Guests push back
Invited to challenge the premise, not just confirm it.
Open-ended
No fixed season, no claim to having the answers, just better questions.
One real question
How do marketers build for the consumer who's already emerging: AI-equipped, abundance-minded, and playing by a different logic?
This season
Seven open questions
- Humans won the game — when will they notice?
- Consumer use of LLMs and agents
- Wearables and health-tech
- A shift in martech
- Data security and sovereignty
- WildcardRobotics
- WildcardImpact on society
Episode 01
AI has flipped Personalisation
The hosts
Two takes on the same shift
Rasmus Houlind
CXO at Agillic and founder of the Omnichannel Institute. Author of Hello $Firstname and Make It All About Me.
LinkedIn →
Frans Riemersma
Founder of MartechTribe and co-creator of MartechMap.com. Author of A Small Book on Customer Technology.
MartechTribe →Know someone who should be on the show?
Tip us off
We're looking for guests who'll challenge the premise, not confirm it: people working on consumer AI, wearables, martech, data sovereignty, or the wider shift this is all part of.
Suggest a guest →Want the full brief?
Download the concept description
The one-pager we send potential guests and partners: the premise, the format, and the question we're actually trying to answer.
