Keynotes & talks
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Talks on personalisation and omnichannel marketing that go straight to the heart of the challenge, often starting from the Bowtie or the Hexagon, with room for real participant involvement and, where useful, a digital questionnaire or quiz ahead of the session.
Typical keynotes & talks
Five talks, each with a different starting point
What is Personalisation?
Based on Hello $Firstname, a deconstruction of what personalisation means to different groups of marketers. The Bowtie of Personalisation lets marketers work efficiently with the personalised customer experience across campaigns, marketing automation and the website, avoiding misunderstandings and pulling the right levers, generative AI included.
Who should NOT work with Personalisation?
Before going all-in on the personalised customer journey, certain things need to be under control: your value proposition, your brand, your business model's ability to collect enough data. This talk covers what's required to succeed before starting.
Generative AI and Personalisation
One of the biggest promises of generative AI is better personalisation at scale. This talk covers how, what to think about, and where the pitfalls are.
What is omnichannel marketing?
A shared language for omnichannel, so teams can collaborate across departments with a clear, common understanding of terms like omnichannel, multichannel, cross-channel and CRM.
Is omnichannel also for B2B?
The omnichannel wave is rolling over every company, but most of the talk is about consumer habits. This session covers why omnichannel matters just as much in B2B, for both large and small customer bases.
Comfortable with both small management teams and large gatherings, and equally happy presenting in Danish or English.
Beyond the keynote
Workshops with the Personalisation Cards
For teams who want to leave the room with more than inspiration. Using the Personalisation Cards, I run hands-on workshops from half a day to a full day, for teams of up to 25 people, working through your own segments, moments of truth and content, not generic examples. Available in the Commerce, Subscription, Banking and Charity/NGO editions, matched to your industry.
See the cards behind the workshop →What people say
From the stage and the boardroom
“At the cosmetics and hygiene industry's annual meeting, Rasmus put perspective on the acceleration of e-commerce, digital marketing, choice of sales channels, owning your customers, and omnichannel as the answer to it all. An inspiring and perspective-rich lecture.”
Helle Fabiansen, CEO, Cosmetics & Hygiene Industry
“Omnichannel and digital marketing is not only important at management level, but also at board level. Rasmus succeeded in conveying both the big picture and which opportunities we as a company can best take advantage of.”
Jun Rosendahl, CEO, Apotekernes Amba
“We tasked Rasmus with an inspirational and motivational keynote to give all marketing employees within Henkel a common understanding and language about omnichannel. He solved that task 100%, and shortly afterwards LinkedIn was buzzing with positive feedback.”
Galimir Georgiev, Global Head of Market & Customer Activation, Henkel
