Online course · Self-paced
Beyond Hello $Firstname: Personalisation Practitioner
The practitioner course for marketers who want to put personalisation into practice, not just talk about it. Built on the Bowtie and Pyramid of Personalisation, it takes you from a clear, shared definition of what personalisation is (and isn't) to a concrete plan for your own organisation, using the Hello $Firstname book, the Personalisation Cards and Canvas, and direct feedback from me along the way.
Why this course
From buzzword to business impact
Personalisation is one of the most overused words in marketing, and one of the least understood. This course cuts through the noise and gives you a practitioner's definition of what personalisation is and isn't, then walks you step by step toward profitable use cases using the Bowtie of Personalisation and the Pyramid of Personalisation. Along the way you connect data and content to real customer value, and learn to avoid the two classic traps: wasted effort and hype without results. By the end you'll have your own digital playbook, a concrete map of where personalisation should be applied in your organisation to create measurable impact.
What you'll learn
Five outcomes, one playbook
A practitioner's definition
Tell real personalisation apart from the hype, with a definition your whole team can agree on and use.
The Bowtie in practice
Apply the Bowtie of Personalisation with hands-on tools and templates to design and pressure-test real use cases.
Where the value sits
Understand how, and where, personalisation actually creates measurable business value, rather than just activity.
Your Moments of Truth
Spot the moments in the customer journey that matter most, and how to respond with relevant communication in the right channel.
Plus a maturity assessment of your own organisation, so you leave knowing exactly where to apply personalisation next, and why it will pay off.
What's included
Everything from the Hello $Firstname ecosystem
- Digital access to the Hello $Firstname book
- Exclusive course content: video lessons and exercises you won't find in the book
- Guided tuition on the Personalisation Cards and the Personalisation Canvas
- A certificate of completion, plus a personal feedback quote from me on your finished playbook
Who it's for: marketing practitioners, CRM specialists and CX responsibles who already know the theory and want a concrete, working playbook for their own organisation.
Your teacher
Taught directly by the author
Rasmus Houlind
Author of Hello $Firstname and Chief Experience Officer at the martech company Agillic. Throughout his career he has worked across marketing automation, omnichannel marketing, e-commerce, content management and influencer marketing, and gives frequent talks for SME networks and companies across the Nordics and beyond.
Enrol
Start whenever you're ready
The course lives on LearnWorlds, so enrolment, payment and your learning dashboard all happen there. It's a one-time payment with lifetime access, so you can move through the material at your own pace and come back to it whenever you need to.
€499
€350
One-time payment · lifetime access · price shown on LearnWorlds
Prefer live, in-person coaching, in Danish?
For the third time, I'm running Beyond Hello $Firstname as a blended learning programme on Østerbro in Copenhagen: an intro afternoon on 20 October, self-study in between, and a full workshop day on 11 November, hands-on with the Personalisation Cards, delivered in Danish for Nordic teams.
Se det danske forløb i København →